Schema.org Information

Schema.org Information

Schema.org was created in 2011 to create and support a common set of schemas for structured data markup on web pages. Schema is a type of microdata that makes it easier for search engines to parse and interpret the information on your web pages more effectively so they can serve relevant results to users based on search queries (source).

A Schema type is essentially the category of your website. It is a broad label for your business. As you choose a Schema type in your SEO settings, you will see a long list of types to choose from. Choose a Schema Type that best fits the type of business or website you run (Example:ProfessionalService for a Event Photographer):

1. Navigate to the Settings by clicking on the gear icon in the gray navigation bar.

2. Select SEO under the Settings header.

3. At the bottom you will see Schema.org, select your Schema.org Type here in the dropdown area:

Screen_Shot_2018-08-09_at_11.26.15_AM.png

 

4. The 'Schema.org Type' area auto-populates as you enter text making it easy to choose your particular organization type.

EXAMPLE: if you are a photographer, you would choose the 'photograph action' option.

Screen_Shot_2018-08-09_at_11.27.15_AM.png

5. Select the Publish button

    • Related Articles

    • Website SEO Best Practices

      Search Engine Optimization (SEO) is the process of optimizing your website content to help maximize its performance in search engines and reach more users. Search engines like Google have developed highly complex algorithms that determine whether ...

    • Using the SEO Settings in Content

      In this article, we will show you the different SEO settings you can input on your pages. 1. Click on the Content tab in the gray navigation bar, and click into the page you'd like to modify SEO settings for. 2. On the righthand sidebar, select SEO ...

    • Manage Your Sitewide SEO Details

      Our SEO integration is built into all of your pages and you can manage your Sitewide SEO details in your Settings panel. 1. Select the Settings icon in the gray navigation bar, and then click on the SEO tab under the Settings header. Note: Make sure ...

    • Verify & Submit Your Website Sitemap to Google and Bing

      When you submit your sitemap to Google and Bing you can gain access to their various webmaster tools. These tools allow you to track how your website is performing in search results, which keywords your website appears for, find which websites ...

    • SEO Search Settings

      The SEO search settings found in the SEO panel provide a few technical options for your site's SEO settings. These options can be left at their defaults, but how to get to these settings and an explanation on the options are below. 1. Select the ...