According to Facebook Pixel, you must install two kinds of code snippets on the website. This includes pixel base code on every page of your website and event code on specific webpages.
- For Step 2 below, Add the code to the liveBooks editor > Developer Tools > HeadJS area.
- Next, add the tracking events for each page. The most common event would be ViewContent ( fbq('track', 'ViewContent'); ). More on this here: https://www.facebook.com/business/help/402791146561655
- The tracking code can be added to every page within the footer. Editor > Content > Footer (under Global Content) > + HTML block.
Example instructions from Facebook: