How do I optimize a video for the web?

liveBooks Support

Optimizing the encoding of your video will help to display the best quality of your video and allow your viewers to have the smoothest playback.

These links are helpful guides if you are looking to export your encoded video to the optimum setting for web:

Youtube

https://support.google.com/youtube/answer/1722171?hl=en

Vimeo

https://vimeo.com/blog/post/the-ins-and-outs-of-video-encoding

 

These are common web encoding settings:

Container: MP4

Video Codec: H.264

Audio Codec: AAC

Frame rates: 24, 25, 30, 48, 50, 60

Aspect ratio: 16:9

Video Bitrate:

TypeVideo Bitrate, Standard Frame Rate
(24, 25, 30)
Video Bitrate, High Frame Rate
(48, 50, 60)
2160p (4k) 35-45 Mbps 53-68 Mbps
1440p (2k) 16 Mbps 24 Mbps
1080p 8 Mbps 12 Mbps
720p 5 Mbps 7.5 Mbps
480p 2.5 Mbps 4 Mbps
360p 1 Mbps 1.5 Mbps

Audio Bitrate:

TypeAudio Bitrate
Mono 128 kbps
Stereo 384 kbps
5.1 512 kbps
 
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